Discourse with SVP and GM David Maffei Regarding Employee Communications in the Cloud at Staffbase
In the ever-evolving landscape of corporate communications, Staffbase, a fast-growing employee communications cloud company, is making waves with its comprehensive, all-in-one platform. David Maffei, the SVP and GM of Americas at Staffbase, is at the helm of this journey, guiding the go-to-market strategy across North America.
Maffei brings a wealth of experience to the table, having co-founded Akumina and helped establish it as a leader in the Employee Experience Platform space. His expertise in driving growth and leadership in employee communications and experience technology is evident in his work at Staffbase.
The company's focus is clear: to meet the needs of diverse and distributed workforces. The Staffbase platform includes a branded employee app, a modern intranet, and a powerful email suite, all designed to streamline internal communications. The employee app delivers targeted updates, push notifications, and offline access, while the intranet acts as a central hub, integrating seamlessly with Microsoft 365, Google Workspace, and more.
Recently, Staffbase launched Staffbase Email, an updated platform for employee communications. It offers features like a drag-and-drop editor, multi-language support, and AI-driven content creation. The platform is intuitive and user-friendly, making it easy for employees to stay informed and connected.
Staffbase differentiates itself from competitors by its singular focus on employee communications and its unified platform that meets employees where they are. This focus is reflected in the findings of the 2025 Employee Communications Study, conducted in partnership with YouGov. One of the study's findings was that only 10% of deskless workers are satisfied with the quality of communications in their workplace, highlighting the need for solutions like Staffbase.
The company's success is not limited to theory. Alaska Air Group, the parent company of Alaska Airlines and Horizon Air, is a standout customer success story for Staffbase. After implementing Staffbase's modern intranet and mobile app, Alaska Air Group achieved 99.5% employee app adoption, 96% active users, and 98% positive employee feedback.
Staffbase is a well-capitalized growth company backed by leading global investors, including General Atlantic and Insight Partners. Maffei's leadership has been instrumental in the company's growth, as seen in his previous role at Carbonite (now OpenText), where he doubled the B2B SaaS revenue, helping grow total revenue to over $125 million and solidifying the company's position as a leader in disaster recovery.
With a global annual recurring revenue (ARR) of over $100 million, Staffbase is poised for continued growth. North America contributes over $50 million in ARR to the company, a testament to Maffei's strategic leadership in the region.
In a world where effective communication is key, Staffbase is leading the charge, providing organisations with the tools they need to inform, align, and inspire their people wherever they are. With its unified platform, personalised publishing, and actionable insights, Staffbase is revolutionising employee communications.
The comprehensive platform developed by Staffbase, under the leadership of David Maffei, combines business strategies with technology to cater to the needs of diverse and distributed workforces in the industry. The focus of Staffbase is to enhance employee communications through finance-backed solutions, such as the Staffbase Email platform, designed to streamline internal communications and ensure a satisfied workforce.
