Modernizing the Casino Experience: Everi and PENN Entertainment Collaborate
Digital wallet service, Penn Wallet, debuts at M Resort Spa Casino, courtesy of Penn Entertainment.
Everi Holdings, a pioneering force in land-based and digital casino content, financial technology, and products, has partnered with PENN Entertainment to bring efficiency and innovation to their PENN Wallet service. This new collaboration is set to revolutionize the gaming experience at M Resort Spa Casino in Henderson, Nevada, as Everi's cutting-edge CashClub Wallet technology takes center stage.
In this strategic union, Everi delivers CashClub Wallet technology to supercharge PENN Wallet, making it a powerhouse for quick and seamless cashless payments across the gaming floor. This technology is designed to integrate smoothly with existing loyalty programs and payment systems, providing M Resort guests with effortless transactions and a streamlined gaming experience.
Patrons at M Resort now enjoy a wide range of funding options, including CashClub Wallet, Apple Pay, and PayPal. This diversity in payment methods aims to cater to a diverse audience, making deposits and withdrawals a breeze. According to Darren Simmons, Everi's Executive Vice President and FinTech Business Leader, this agreement underscores Everi's commitment to delivering mobile-first solutions that offer guests end-to-end mobile funding for speedier and more convenient transactions.
Simmons expressed his enthusiasm about the new collaboration, emphasizing Everi's role as a trailblazer in casino player engagement. He believes the agreement with PENN will substantially enhance the casino resort experience across the country, as they work together to roll out innovative digital funding options.
This strategic move by Everi and PENN Entertainment follows a series of changes in PENN Entertainment's Board of Directors. Recently, the company announced that Saul Reibstein and Barbara Shattuck Kohn won't be standing for reelection, while Ron Naples will be retiring from his role. Additionally, PENN Entertainment plans to nominate Johnny Hartnett and Carlos Ruisanchez for election to its Board.
Everi's CashClub Wallet, renowned for its ability to boost patron engagement, offers omni-channel payments that are fast and frictionless. This leading cashless payments solution streamlines operational workflows, drives growth, and injects innovation into casino floors, all while improving the guest experience. Prior to this agreement, Everi's CashClub Wallet technology had already powered the operations of PENN Entertainment at 22 properties.
This collaboration marks a significant step forward in the gaming industry's pursuit of digital payment solutions. The integration of CashClub Wallet at M Resort Spa Casino is poised to redefine the guest experience, embodying the growing trend towards cashless transactions and self-service capabilities.
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Everi Holdings and PENN Entertainment have expanded their collaboration through the implementation of Everi's CashClub Wallet technology to power the PENN Wallet at M Resort Spa Casino in Henderson, Nevada[1][3][5]. This partnership focuses on modernizing payment systems and enhancing the gaming experience through:
Payment Process Modernization
- Cashless Transactions: The PENN Wallet enables seamless cashless payments across the gaming floor, integrating with existing loyalty programs and payment systems[5][4].
- Funding Options: Patrons can use diverse methods, including CashClub Wallet, Apple Pay, and PayPal, streamlining deposits and withdrawals[5][1].
Enhanced Guest Experience
- Self-Service Capabilities: Everi emphasizes mobile-first solutions, offering end-to-end mobile funding for quicker, more convenient transactions[2][5].
- Operational Efficiency: The technology reduces reliance on physical cash, improving operational workflows for staff and minimizing wait times for guests[2][4].
Strategic Collaboration
- Expanded Agreement: The deal extension to M Resort builds on existing partnerships between Everi and PENN, aiming to deploy similar solutions across PENN’s portfolio[3][4].
- Industry Leadership: Darren Simmons (Everi’s EVP) highlighted the focus on meeting consumer demand for self-service tools, positioning Everi as a leader in casino fintech innovation[2][5].
This integration enhances both the transactional ease for guests and the operational agility of M Resort, reflecting broader industry trends toward digital payment solutions[2][4].
- Everi has deployed its CashClub Wallet technology at M Resort Spa Casino, in partnership with PENN Entertainment, reaffirming their commitment to boosting efficiencies in the casino industry.
- This collaboration brings a series of benefits to patrons at M Resort, including the ability to make cashless payments using mobile-first solutions, Apple Pay, PayPal, and CashClub Wallet.
- The collaboration between Everi and PENN Entertainment follows a deployment of CashClub Wallet technology at 22 PENN Entertainment properties, and essentially aims to reaffirm Everi's position as a trailblazer in casino player engagement and fintech innovation.
