Digital safety initiative kicks off by Meta, featuring an innovative approach to combat online fraud and foster user protection awareness
In the digital age, staying safe online is more important than ever. On July 30, 2025, our website published an article titled "Meta Scam se Bacho 2.0", providing valuable insights into digital safety tips for combating online scams.
The article, which can be found on Telegram, Facebook, and by copying the link, discusses the Meta anti-scam campaign named Scam se Bacho 2.0. This campaign, a joint effort by the Indian Cybercrime Coordination Centre and the Ministry of Electronics and Information Technology, aims to address online scams and cyber frauds.
The campaign offers practical advice for users, such as:
- Blocking and reporting scammers and impersonators: The campaign encourages users to actively block and report suspicious or fraudulent accounts with messages like "Ex ho ya scammer, dono ko block & report karo" (Whether an ex or a scammer, block and report both).
- Protecting One-Time Passwords (OTPs): The campaign advises keeping OTPs confidential with the slogan "Keep your friends close and your OTPs closer" to prevent OTP theft fraud.
- Using Meta’s safety features: The campaign promotes the use of two-factor authentication (2FA) to secure accounts and highlights the "Block and Report" functions within Meta platforms to help users defend against scams like fake loan offers, impersonation, and identity theft.
- Raising awareness about common online scams: The campaign targets awareness against specific threats like fake loan scams and impersonation fraud while encouraging responsible digital behavior and vigilance to avoid falling victim to cyber frauds.
The campaign uses culturally relevant, humorous, and bold street-level visuals across Mumbai to engage people in public spaces, making digital safety education accessible and memorable without using fear-based messaging. It builds on a prior successful campaign and aligns with government efforts to combat rising online scams.
For those who wish to stay updated on such initiatives, our website offers a newsletter. Subscribing to this newsletter delivers the latest insights and analysis to your inbox. We also have a mobile application available for download, which can be used to access industry-related insights and analysis, as well as to receive real-time updates.
Users can save their favorite articles on the mobile application for easy access later. However, subscribing to the newsletter is an optional step and not a requirement to access the Meta anti-scam campaign's information.
In a nutshell, the Meta Scam se Bacho 2.0 campaign provides a comprehensive guide for users to navigate the digital world safely. By following these tips, users can protect themselves from online scams and cyber frauds, ensuring a safer and more secure online experience.
- News outlets, such as our website, have been covering the Meta Scam se Bacho 2.0 campaign, an initiative aimed at tackling online scams and cyber frauds in collaboration with the Indian Cybercrime Coordination Centre and the Ministry of Electronics and Information Technology.
- The campaign is not just about technology and cybersecurity, but also encompasses general-news topics like crime and justice, as it addresses a growing concern in our digital age.
- To stay informed about the latest developments in digital safety, users can subscribe to our newsletter or download our mobile application, offering industry-related insights and real-time updates, including the Meta anti-scam campaign's strategies and tips.
