Digital Art Gallery Artechouse Aids Pantone in Revealing Its Colors of the Year for 2021
In a celebration of color and creativity, digital art space Artechouse has partnered with the Pantone Color Institute for the second year in a row to commemorate the selection of the 2021 Colors of the Year.
The immersive art installation, held inside the century-old repurposed boiler room of Manhattan's Chelsea Market, was created by Artechouse and showcases the properties and potential emotional responses to the hues. The 2021 Colors of the Year were shared between two vibrant shades - a warm, earthy yellow called Illuminating, and a cool, calming blue named Ultimate Gray.
The art installation was celebrated by the Pantone Color Institute and marked the beginning of a series of visuals planned by Artechouse to commemorate the selection of the 2021 Colors of the Year over the course of the next year. One of these visuals is a mobile augmented reality experience, set to offer a unique and interactive way for viewers to engage with the colors.
Artechouse is known for creating immersive experiences that might stir feelings in viewers related to the color. The digital art venue responsible for the installation is TeamLab, a renowned digital art collective. The installation itself was a visual feast, with the yellow and blue colors illuminating the space in a way that was both striking and soothing.
As the world continues to grapple with the challenges of the pandemic, the choice of these colors by the Pantone Color Institute seems particularly apt. Illuminating and Ultimate Gray, according to Pantone, represent a message of positivity and resilience, while also offering a sense of comfort and stability.
The 2021 Colors of the Year art installation by Artechouse is a testament to the power of art and color to inspire, uplift, and bring comfort in challenging times. As Artechouse continues to explore the different properties of the 2021 Colors of the Year, we can look forward to more immersive experiences that will no doubt captivate and inspire.
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