Developing a Business Model Slide for Your Presentation
A well-designed pitch deck can make all the difference in securing funding for your business idea. Contently, for instance, used large and bold fonts, consistent colors, and other elements to reflect their brand personality in their pitch deck, demonstrating the importance of design in capturing an investor's attention.
When it comes to the business model slide, clarity and simplicity are paramount. This slide should provide a brief and concise explanation of your business model, including a catchy headline, overview of primary revenue streams, and a summary of your pricing strategy and profit margin.
Key Steps in Creating an Effective Business Model Slide
- Begin with a clear one-sentence summary of your revenue logic - how exactly you make money. For example, subscription fees, transaction fees, or advertising.
- Use visuals or flow charts to show the customer’s journey: how they find you, pay, and consume value from your product or service.
- Present your revenue streams and pricing tiers with key unit economics such as Lifetime Value (LTV), Customer Acquisition Cost (CAC), and gross margin in an organized way, often aligned on one side of the slide.
- Address any weaknesses honestly, like high CAC or thin margins, and explain your concrete plans to improve them. This builds investor confidence by showing self-awareness and a plan for optimization.
- Conclude with one sentence about the scalability of your model and next steps to grow revenue or reduce costs.
Avoid clutter, gimmicks, or too many animations. Instead, focus on clarity and simplicity. You might find inspiration in well-known business models like Airbnb's slide.
The design of the presentation and business model slide should be aesthetically appealing to communicate ideas effectively and leave investors wanting more. Our platform offers a variety of pitch deck templates, including templates inspired by successful companies like Buffer, LinkedIn, Contently, Wise, Bliss, Castle, Revolt, Fyre Festival, and YouTube.
Remember, a pitch deck is a critical component in presenting a business idea to investors. A poorly designed pitch deck, like the original pitch deck for YouTube, could potentially miss out on securing funding. On the other hand, a well-designed pitch deck, like the one used by Bliss to raise around $750K in funding, can help convince investors that your business model will work and generate excellent returns on investment.
Sources:
- LivePlan emphasizes telling the problem, solution, and financial story clearly in your deck.
- InkNarrates provides detailed formatting and content advice specifically for the business model slide.
- Other pitch deck guides reinforce simplicity, clarity, and visual storytelling as critical.
- Buffer's pitch deck, which helped raise half a million dollars, includes consistent branding throughout the presentation with the use of brand colors, fonts, and logo.
- Revolt's pitch deck uses screenshots and smartphone mockups to present their business model in a more creative way, offering a wide range of visual elements such as icons, animated assets, video backgrounds, stock photos, videos, shapes, and more.
Learning from these companies can help craft an effective business model slide. The business model slide in the pitch deck is crucial for explaining the business model and its viability. A pitch deck is a critical component in presenting a business idea to investors.
- For a captivating business model slide, focus on utilizing visual content to present the customer journey, revenue streams, and key financial metrics in an organized manner, as demonstrated by successful companies like Buffer and Revolt.
- To convey the scalability of your business model and next steps for growth, it is essential to follow the simplicity and clarity principles, as recommended by platforms like LivePlan, while also emphasizing the importance of consistency in branding, as shown in the pitch deck used by Contently.
- When addressing any potential weaknesses, be honest and provide a clear plan for optimization, as this builds investor confidence, as seen in the pitch deck employed by Bliss during their funding round, which earned them around $750K.
