Datasembly has been purchased by SPINS, a notable company in the field of data analytics and retail technology.
In a strategic move to revolutionize the wellness-focused consumer packaged goods (CPG) industry, SPINS, a leading data and analytics provider, has acquired Datasembly, a real-time hyperlocal pricing and promotion intelligence provider.
This acquisition aims to bring to market the most complete, transparent, and timely view of product pricing, promotion, assortment, and performance with regard to CPGs. Together, the two companies will deliver a new standard of pricing intelligence, empowering their partners with the mission-critical insights they need to operate, innovate, and grow.
Ben Reich, CEO and co-founder of Tysons, Va.-based Datasembly, added that joining forces with SPINS allows them to expand their mission and bring their real-time capabilities to an even broader set of partners. The fusion of SPINS’ attribute-rich product knowledge and Datasembly’s real-time market intelligence creates a comprehensive marketplace view.
For the wellness-focused CPG sector, which relies heavily on nuanced consumer preferences and competitive differentiation, this combination is particularly significant. It allows brands to better track where they rank versus competitors both in-store and online, harmonize Amazon competitive data with retail sales data, and respond more effectively to competitive movement and consumer behavior.
Datasembly’s platform, including its Compass product, offers real-time insights into pricing and promotional strategies at the SKU and store level. This level of real-time store-level visibility brings agility and confidence to daily decision-making, which is crucial in a market where dynamics shift rapidly.
Jay Margolis, CEO of Chicago-based SPINS, stated that the need to track pricing dynamics, competitive shifts, and promotional activity with speed, depth, and clarity has never been greater. The acquisition addresses a critical gap in the industry: the prior lack of consistent, real-time access to granular store-level pricing data, which has limited agility and precision in market decision-making.
In addition to the acquisition of Datasembly, SPINS has also acquired Lucky Labs, a digital technology company known for its product locator platform. This acquisition aims to improve brand and marketing strategies by linking values-driven consumers with beauty and wellness brands, both online and in-store.
SPINS has identified four natural product trends worth watching: beverages, skin care, "healthspans", and protein. The collaboration between SPINS and Stackline, another data and analytics provider, aims to address common blind spots for brands selling across multiple channels by enhancing omnichannel visibility.
In an exclusive interview with Progressive Grocer, SPINS' Scott Dicker discussed the trends happening in the burgeoning natural products market. The acquisition of Datasembly and Lucky Labs is part of SPINS' ongoing strategy to provide the most comprehensive and timely data and analytics solutions to the wellness-focused CPG industry.
References:
- "1ST LOOK - Datasembly Introduces 3 Market Intelligence Solutions" - [Link to the article]
- [Link to the article about SPINS' acquisition of The Data Council]
- [Link to the article about SPINS' acquisition of Lucky Labs]
- [Link to the article discussing the trends in the natural products market]
- [Link to the article about the collaboration between SPINS and Stackline]
Technology will play a significant role in enhancing brand and marketing strategies by linking values-driven consumers with beauty and wellness brands, both online and in-store, as a result of SPINS' acquisition of digital technology company Lucky Labs. The fusion of SPINS' data and analytics capabilities with Datasembly's real-time market intelligence creates a comprehensive marketplace view powered by technology, aiming to bring to market the most complete, transparent, and timely view of product pricing, promotion, assortment, and performance in the wellness-focused consumer packaged goods (CPG) industry.
