Creation Process of The Game Awards Symbol
The Game Awards logo, a symbol synonymous with prestige and recognition within the gaming community, has undergone a meticulous transformation. Originally designed by Pentagram, the logo was recently redesigned by Vienna-based STUDIO HERRSTRÖM to create a minimalist and more versatile interpretation.
Inspiration for the logo was drawn from iconic game logos and the visual language that resonates with gamers. The goal was to create a logo that would evoke a sense of excitement and anticipation. This was achieved through collaboration with fellow designers, gamers, and industry experts, as well as extensive research into the gaming industry, its history, and its future.
The logo's vibrant colors evoke a sense of energy and excitement, while its design process also drew inspiration from other design disciplines such as graphic design and typography. The designer drew inspiration from popular games and their rich visuals and themes, and the logo's creation involved experimentation with various shapes, lines, and typography styles.
Multiple iterations and feedback from peers were part of the design process, with every detail carefully chosen to embody the spirit of gaming. The logo's design is a symbol of unity among creators and players in the gaming community, and it has become an emblem of prestige and recognition within the industry.
The redesign abstracts the emblem inspired by the wings of the iconic angel trophy down to its essential form, resulting in a cleaner, bolder, monolinear mark that retains a dignified and prestigious tone suitable for a major awards ceremony. This simplification allows the logo to work seamlessly across various media, from digital platforms to stage sets.
The dynamic linear and nonlinear elements evoke the sweep of angel wings, aligning the graphic identity with the trophy's symbolism. The redesign balances minimalism with functionality and brand gravitas, showing how subtle simplification can enhance versatility while maintaining a strong connection to the awards’ iconography and prestige.
The typography of the logo represents the cutting-edge nature of the gaming industry, and the logo was conceptualized to convey that The Game Awards is more than just an event; it's a celebration of gaming artistry and craftsmanship. The dynamic graphic elements and an extensive library of frames and patterns based on the logo’s symmetrical geometry are used for on-screen overlays, stage backdrops, and other graphic applications, enhancing focus during key moments of the event such as winner announcements or nominee highlights.
In conclusion, the Game Awards logo is a symbol of excellence and innovation in the gaming world, embodying the spirit of gaming and resonating with its target audience. Through meticulous design and collaboration, the logo has become an emblem of prestige and recognition within the gaming community, symbolizing the convergence of different gaming genres and the unity of creators and players in the industry.
References:
[1] STUDIO HERRSTRÖM. (2020). The Game Awards 2020. [online] Available at: https://www.studioherrstrom.com/work/the-game-awards-2020
[4] Pentagram. (n.d.). The Game Awards. [online] Available at: https://www.pentagram.com/projects/the-game-awards
The new design of the Game Awards logo takes inspiration from both iconic game logos and other design disciplines such as graphic design and typography, embodying a sense of excitement and anticipation that resonates with gamers. This modernized logo, created by STUDIO HERRSTRÖM, is a testament to the convergence of technology and gadgets within the gaming industry, reflecting the cutting-edge nature of gaming artistry and craftsmanship.
