Comprehensive Walkthrough on Implementing an Editorial Schedule Plan
In the fast-paced world of content marketing, staying organized is key. One effective tool for maintaining order is an editorial calendar. Here, we delve into the strategies and tools used by Hubstaff, a leading company in the field, to manage their content marketing efforts.
Visual Navigation and Collaboration
A well-structured editorial calendar provides a bird's-eye view of content marketing efforts. Hubstaff, for instance, uses the Trello Editorial Calendar Board, which features columns for various stages of content creation, from directions and strategy to published posts. Using the header image as a card cover in this board offers a visual shortcut for easy navigation, making it simpler for team members to find and understand the content at a glance.
Matching Tools to Team Needs
To choose the best tools for running an editorial calendar, it's essential to consider factors such as team size, content complexity, collaboration needs, and budget. For smaller teams or simpler workflows, tools like Notion are excellent because they combine task tracking and content planning with collaboration features. On the other hand, tools like Airtable and Monday.com are better suited to larger teams or complex workflows.
Integrating Social Media and Multimedia
Platforms such as CoSchedule specialize in multimedia and social media calendar planning, integrating blog posts, social media, and press releases within a unified calendar. Other options like HootSuite provide customizable Google Sheets templates for social media content planning with features like evergreen content libraries.
Key Features to Look For
When selecting an editorial calendar tool, key features to consider include content scheduling and publishing timelines, multi-channel management, collaboration features, content status tracking, flexibility to add metadata, and integration with other tools.
Hubstaff's Editorial Process
Hubstaff's editorial process consists of ten steps for driving successful blog posts. After settling on a topic, it's assigned to an appropriate writer. After the first draft is produced, it is reviewed and given feedback. Once the post is ready, it is uploaded to WordPress along with images and other necessary details.
Improving the Editorial Calendar Process
Hubstaff's editorial calendar process can be improved by integrating Trello and WordPress, and by following a strict system when applying Labels in Trello. This streamlined approach ensures that every post in Trello has everything related to it, including documents, images, links, and discussions, in one card.
In conclusion, an editorial calendar is an invaluable tool for managing content marketing strategies. By considering factors such as team needs, tool complexity, and integration with other software, teams can choose the best tools to suit their needs and streamline their content marketing efforts.
- Hubstaff, in their content marketing strategy, uses technology like the Trello Editorial Calendar Board, which integrates well with the blogging platform WordPress, for scheduling and managing their content marketing efforts.
- To enhance their finance-related processes, Hubstaff considers integrating their Editorial Calendar with Hubstaff itself, allowing for seamless time tracking during content creation and publication.
- In the pursuit of growth and innovation, Hubstaff might explore utilizing technology such as AI or predictive analytics in their editorial process, to forecast trends in specific industries and inform their content creation strategy accordingly.
