Competing Snack Company Introduces Sunscreen with a Marshmallow Scentscape to Take Swipe at Solar Opponent
MoonPie's long-standing Twitter shenanigans takes a sunny turn this summer, as Chattanooga Bakery’s iconic snack cake brand dives into the world of skincare with the help of Tombras, their agency of choice.
This summer, MoonPie is serving up more than just marshmallow goodness - MoonPie Sun Bad SPF 50 sunscreen, to be exact! This limited edition product retails at just $4.99 and can be found at the four MoonPie retail stores or exclusively on moonpie.com. The Sun Bad made its debut on June 21, scorching hot Summer Solstice.
To whip up some excitement for the marshmallow-scented sunscreen, Tombras mixed up a 65-second commercial reminiscent of those classic '90s advertisements. The ad was shot at a bustling Nashville pool.
Can't wait to slather on this celestial protection? Head over to your local MoonPie retail store or grab a tube online for some summer satisfaction that’s truly out of this world.
Get ready to upgrade your summer routine with the latest innovation from MoonPie - smart-home devices that are enhanced with their iconic Sun Bad sunscreen gadget, all powered by the magic of technology. These devices will help you keep your skin protected while enjoying the charm of the '90s with the MoonPie's fun-filled, vintage-style commercials.
