Business magnate Doss acquires top Shopify inventory management service Genie
Doss, an AI-native ERP platform, has made a significant move by acquiring key assets from Genie, a leading inventory management solution for Shopify. This strategic acquisition aims to enhance e-commerce operations globally by offering flexible, real-time ERP solutions.
Sebastiaan Debrouwere, the founder of Genie, is now joining Doss as Head of Partnerships and Ecosystem Development. Wiley Jones, CEO of Doss, considers Debrouwere a "perfect addition" to Doss's partner ecosystem. Debrouwere is excited about amplifying Genie's mission at Doss.
The acquisition significantly strengthens Doss's position in the AI-native ERP market and enhances e-commerce operations, particularly for Shopify brands. By integrating Genie's advanced inventory management capabilities, Doss expands its platform to offer flexible, real-time ERP solutions tailored for over 300 e-commerce brands globally, processing $18 million in monthly supplier orders.
Empowering Growth for E-Commerce Businesses
Doss's platform now serves a niche with enormous demand—Shopify brands generating $180 billion annually—by embedding AI-enabled inventory, order, and supply chain management workflows proven by Genie’s success. The modular and adaptive ERP architecture allows businesses to customize ERP modules as needed, enabling faster implementation and cost efficiency, differentiating it from traditional rigid ERP systems.
Incorporating AI at its core, Doss supports real-time forecasting, supplier optimization, and personalized workflows, fundamentally rethinking ERP to empower growth for fast-scaling e-commerce merchants.
Accelerating Growth and Expansion
This acquisition leverages Genie’s expertise and customer base to accelerate Doss’s growth and support its partner-first strategy. Genie’s deep expertise in e-commerce operations and real innovation is expected to drive further integration with third-party tools and strategic alliances, deepening Doss’s market footprint.
Luke Pappas, Partner at NEA, is proud to have supported Genie on its journey and is excited for Genie's next chapter as part of Doss. Pappas believes that this acquisition positions Doss to dominate the growing AI-driven ERP market by democratizing powerful operational tools for e-commerce brands and reshaping supply chain and inventory management.
With Genie’s platform sunset planned by August 31, 2025, users are transitioned smoothly to Doss, ensuring continuity and enhanced capabilities. Sebastiaan Debrouwere, a leader in e-commerce operations, is the ideal addition to Doss's team as they scale their partner ecosystem.
Doss recently secured $18 million in Series A funding in April 2025, making it an ideal home for Genie to amplify its mission. The acquisition builds on Genie's $5.8 million seed round from August 2022, indicating a promising future for the combined entity. Genie has earned the trust of hundreds of brands, and this acquisition is expected to further solidify that trust.
In conclusion, the acquisition of Genie by Doss is a significant step towards revolutionizing ERP with an adaptive platform. This move positions Doss as a key player in the AI-driven ERP market, offering powerful operational tools for e-commerce brands and reshaping supply chain and inventory management.
- The acquisition of Genie by Doss amplifies their position in the AI-driven business technology market, aimed at empowering growth for e-commerce brands by offering flexible, real-time enterprise resource planning (ERP) solutions tailored for over 300 e-commerce businesses globally.
- With Sebastiaan Debrouwere, a leader in e-commerce operations, joining Doss as Head of Partnerships and Ecosystem Development, the fusion of Genie's expertise and customer base will accelerate Doss's growth and support its partner-first strategy, thereby reshaping supply chain and inventory management in the finance sector.
