Broadcaster TV Azteca enlists WSC Sports for editing and distribution of digital sports content.
TV Azteca Deportes, one of Mexico's leading broadcasters, has announced a groundbreaking partnership with WSC Sports, a global leader in AI-powered video technology and content creation. This collaboration aims to revolutionize sports broadcasting in Mexico, focusing on Liga MX and Mexico National League content[1][2].
Key aspects of the partnership include:
- **AI-driven video solutions**: WSC Sports will provide TV Azteca with automated, real-time video highlights and personalized content generation, enabling the broadcaster to deliver more dynamic and engaging sports coverage[2].
- **Enhanced content creation**: The technology will help TV Azteca produce richer, scalable sports content, improving the way fans experience Liga MX matches and other sporting events[1].
- **Fan engagement**: By offering customized and instantly available highlights, the partnership will enable TV Azteca to better connect with fans on digital platforms, increasing interaction and loyalty[1].
This cooperation is part of WSC Sports' broader strategy to work with leading broadcasters worldwide, enhancing sports media through AI and automation[2]. The integration of these advanced tools is expected to elevate the quality and immediacy of sports content in Mexico, benefiting both TV Azteca and its audience.
TV Azteca, founded in 1993 and owned by Grupo Salinas, operates four national networks in Mexico and owns stations in Guatemala and Honduras. The broadcaster also owns a share of the Mexican TV rights to the FIFA World Cup, Copa América, and CONCACAF Gold Cup[3].
Aviv Arnon, WSC Sports' chief business development officer and co-founder, expressed excitement about the partnership, stating, "We are thrilled to partner with TV Azteca Deportes to deliver cutting-edge sports content and drive fan engagement across Mexico and Latin America." Rodolfo Ramírez, Director of TV Azteca Deportes, echoed this sentiment, expressing the importance of partnerships for being the No. 1 sports brand[3].
This two-year deal marks a significant step for TV Azteca Deportes as it seeks to maintain its position as the number one brand in the Mexican market and deliver the best services to its community, providing accurate information[1]. TV Azteca Deportes believes that this partnership with WSC Sports is the future of its brand, offering first-hand content and ensuring excellence in sports broadcasting[3].
References: [1] TV Azteca Partners with WSC Sports to Revolutionize Mexican Sports Broadcasting (2022, March 1). Retrieved from https://www.wsc.co/blog/tv-azteca-partners-with-wsc-sports-to-revolutionize-mexican-sports-broadcasting [2] WSC Sports and TV Azteca Deportes Partner to Enhance Fan Engagement (2022, March 1). Retrieved from https://www.businesswire.com/news/home/20220301005284/en/WSC-Sports-and-TV-Azteca-Deportes-Partner-to-Enhance-Fan-Engagement [3] TV Azteca Deportes Chooses WSC Sports for AI-Powered Sports Content (2022, March 1). Retrieved from https://www.prnewswire.com/news-releases/tv-azteca-deportes-chooses-wsc-sports-for-ai-powered-sports-content-301491536.html
- TV Azteca Deportes, a prominent Mexican broadcaster, and WSC Sports, a global leader in AI-powered video technology and content creation, have partnered to revolutionize sports broadcasting in Mexico.
- This collaboration will focus on generating AI-driven video solutions, providing real-time video highlights and personalized content for Liga MX and Mexico National League content.
- The partnership aims to enhance content creation, improving the way fans experience sports events in Mexico.
- By offering customized and instantly available highlights, the partnership will enable TV Azteca to better connect with fans on digital platforms and increase interaction and loyalty.
- The integration of advanced tools is expected to elevate the quality and immediacy of sports content in Mexico, benefiting both TV Azteca and its audience.
- TV Azteca, a broadcaster founded in 1993, operates four national networks in Mexico and owns stations in Guatemala and Honduras.
- The broadcaster also owns a share of the Mexican TV rights to the FIFA World Cup, Copa América, and CONCACAF Gold Cup.
- In addition to working with leading broadcasters worldwide, WSC Sports seeks to drive sports media through AI and automation.
- The deal between TV Azteca Deportes and WSC Sports is a significant step for TV Azteca as it seeks to maintain its position as the number one brand in the Mexican market and provide the best services to its community.
- This partnership marks a future direction for TV Azteca Deportes, offering first-hand content and ensuring excellence in sports broadcasting.
- Aviv Arnon, the chief business development officer and co-founder of WSC Sports, and Rodolfo Ramírez, Director of TV Azteca Deportes, have both expressed excitement about the partnership and its potential impact on fan engagement across Mexico and Latin America.
