BMW's 'Neue Klasse' to Revolutionize Lineup with 40+ Electric Models by 2027
BMW is gearing up to revolutionise its lineup with the 'Neue Klasse', an electric-focused range of over 40 models by 2027. The first glimpse of this new era comes with the new BMW iX3, set to debut at IAA Mobility 2025 in Munich. BMW is committed to maintaining its signature driving experience while embracing sustainability and digital innovation.
The 'Neue Klasse' will span nearly all core segments, from compact to luxury, riding on a new platform and powered by sixth-generation electric drives. BMW promises sustainable production methods and a strong focus on digital experiences, with over-the-air updates keeping these vehicles fresh.
BMW's in-car entertainment is already impressive. The online store offers over 60 apps, including audio, news, gaming, and even Zoom video calls. Soon, BMW plans to expand its video streaming platforms beyond Disney+ and YouTube, with the Video app rolling out across all BMW ConnectedDrive markets by the end of next year. Currently, BMW offers Disney+ in newer models with iDrive 8.5, iDrive 9, or iDrive X, accessible only when the vehicle is stationary.
BMW ensures that its upcoming Neue Klasse EVs will stay true to its 'Ultimate Driving Machine' tagline. Despite the shift to electric, these vehicles promise to be fun to drive and engaging, not just oversized smartphones on wheels. BMW aims to combine typical BMW agility and driving pleasure with new technologies.
By 2027, BMW will have launched over 40 models based on the 'Neue Klasse', offering a sustainable and digitally connected driving experience without compromising on the brand's renowned driving characteristics. The new BMW iX3, set to debut at IAA Mobility 2025, marks the beginning of this exciting new era.
