BMW Highlights Chromatic 7 Series Model at Art Exhibition
The BMW Group has announced its participation in Frieze Seoul 2025, marking the second consecutive year as an official partner. This year, the collaboration promises to create new encounters and connections through art, with Korean artist Lee Kun-Yong set to transform an electric sedan, likely the i7, into a unique masterpiece.
BMW South Korea is celebrating its 30th anniversary this year, and the i7 M70 serves as a fitting tribute to this milestone. The latest model displayed is the M Hybrid V8 i7 M70, a potent iteration of the i7, unlike the xDrive60 version from last year.
Lee Kun-Yong's latest work for the i7 M70 is an adaptation of his "Bodyscape" series, begun in 1976. The i7 M Performance model serves as a canvas on wheels, wrapped in a bold design for Frieze Seoul 2025. The artist believes that art can bridge different objects, people, and perspectives, and this collaboration is a testament to that belief.
Last year, BMW showcased a special-edition i7 Series at Frieze Seoul, but this time, it's the i7 M70 that takes centre stage. BMW unveiled the i7 Miniature Edition, consisting of 14 tiny cars inspired by various themes, during the art show. Additionally, miniatures of 18 Art cars will be on display at Frieze Seoul 2025.
South Korea is BMW's fifth largest market, and the company has been the top automotive importer in the country for the past two years. BMW will provide VIP shuttle service at Frieze Seoul 2025, ensuring a smooth and luxurious experience for attendees.
The facelifted 7 Series will retain the split headlights, maintaining the iconic design of BMW's flagship car. Frieze Seoul 2025 will take place from September 3 to 6 in the Gangnam district. With the i7 M70 M Performance model as the centrepiece, this year's art show promises to be an unforgettable event.
In conclusion, the partnership between BMW and Korean artist Lee Kun-Yong for Frieze Seoul 2025 is an exciting development in the world of art and technology. The i7 M70 M Performance model, with its bold design and powerful performance, is set to make a significant impact at the art show. As BMW South Korea celebrates its 30th anniversary, the i7 M70 brings together the anniversaries of BMW South Korea and the Art Car series in fitting style.
