Berlin's Volksbank Concentrating on Integration of Artificial Intelligence in Video Production
Berliner Volksbank has launched a new digital campaign, aimed at connecting with a generation that values flexibility, digital services, and transparent conditions. The campaign, which started on July 21, 2025, on YouTube, is a follow-up to last year's successful campaign named "It's real too".
Denkwerk, the agency responsible for the campaign, has been instrumental in the relaunch of Berliner Volksbank's digital brand. This includes the development of digital strategy, creative concept creation, and targeted digital marketing efforts. The campaign utilizes finfluencer marketing, featuring seven high-reach creators, but Denkwerk is not revealing their identities.
The advertisements for the campaign depict scenarios that young people (under 30) consider as "typical everyday situations". These include enjoying a drink for two Euros or going on a hike that results in broken wrists. The campaign aims to show Berliner Volksbank as a reliable partner for young people.
The color scheme of the advertisements is blue-orange, and the campaign has been consistently expanding the digital reach of Berliner Volksbank's brand. Last year's campaign collected over 27,000 new customers in September 2024, and the account for the current campaign was named "Best account for students and apprentices" by "Börse online".
The campaign does not provide details about how the AI was used in its creation, but it is known that the advertisements for Berlin Volksbank's campaign were created using AI. As of now, the AI videos for the campaign have not been uploaded by Berliner Volksbank's YouTube channel or Denkwerk.
Further social media measures and finfluencer content will be released from August 11, with the campaign ending on August 31, 2025. The press release does not elaborate on the specific experiences shared by the finfluencers, but the campaign is targeting a generation that values flexibility, digital services, and transparent conditions. Currently, the campaign uses only paid formats on YouTube.
The full relaunch of the Berliner Volksbank website has been completed by Denkwerk, but the specifics of the website's "successfully" relaunch are not disclosed. The campaign aims to continue Berliner Volksbank's commitment to providing digital services and transparent conditions for its customers.
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