Behind the Scenes: US Bank's Application of Artificial Intelligence Expediting New Advertisements Development
Kickin' It Old School with a Modern Twist
Over a century and a half in the game, US Bank has pulled off a contemporary move by launching its latest campaign, "The Power of Us," using your friendly neighborhood AI to catapult it onto the scene in under four months.
"The Power of Us" marks the beginning of new leadership, with Michael Lacorazza, freshly sprung as chief marketing officer, taking charge for seven months. In a shift from tradition, US Bank decided to enlist New York City's very own, AI-focused agency, Supernatural AI (forever known as Supernatural, in a previous life), instead of championing McCann, named US Bank's official creative agency of record in 2020.
The campaign revolves around a hero film and a trio of secondary videos, each chronicling unique stories linked to US Bank. With AI reigning supreme in the strategy, these engaging tales stand a fighting chance against competitors in today's digital jungle.
Artificial intelligence can lend a helping hand in several ways, such as:
- Churning out content at breakneck speeds through automated content generation, whether it's videos, images, or text.
- Predicting audience preferences with precision using its data crunching powers.
- Streamlining the content review process, thanks to AI tools that can optimize content and perform exhaustive checks without even a twitch.
While specifics on how exactly US Bank has employed AI in "The Power of Us" are scarce, it's quite possible that leveraging these AI assets helped bring this project to fruition at lightning speed, bypassing the lengthy, human-heavy processes of traditional campaign production. Keep an eye on this space: it'll be interesting to see how these cutting-edge tactics evolve US Bank's marketing game!
- Michael Lacorazza, the new chief marketing officer at US Bank, enlisted the services of Supernatural AI, an AI-focused agency based in New York City, to help drive their latest campaign, "The Power of Us."
- In an attempt to catapult US Bank onto the scene quickly, artificial intelligence was used extensively in the strategy for "The Power of Us," enabling the creation of engaging content at breakneck speeds.
- AI's predictive capabilities were also leveraged to establish audience preferences for US Bank, potentially giving their campaign an edge against competitors in today's digital landscape.
- The employment of AI tools in "The Power of Us" campaign might have significantly reduced the time required for traditional human-led processes, allowing US Bank to launch their campaign in under four months.
