Artist Jasper created controversial artwork on September 20, 2022, at 3:34 PM, stirring up debate due to its content.
Social Media Dominance in 2022: A Breakdown
- Facebook and its little brother, Messenger, continue to reign supreme as the most widely used social media powerhouses, with Facebook getting over 3 billion monthly active users in early 2025 and Messenger boasting approximately 62.5 million users in the States in 2022. This duo remains deeply entwined and acts as the primary communication hub for many users.
- Twitter (now X) hovers around 586 million active users in 2025, although it's on a slight downturn from recent years. The competition is fierce, especially from up-and-comer TikTok, which kicked off after 2020. Still, Twitter manages to maintain its influence.
- Pinterest offers a niche space for those passionate about lifestyle, DIY, and shopping, with around 537 million active users in 2022.
- LinkedIn solidifies its importance in professional circles, showing strong growth year over year by 2025 (17.1%), making it a must-have platform for networking and B2B affairs.
- WhatsApp, while specific 2022 user numbers aren't available, is an integral part of a massive global messaging network, particularly well-regarded outside the US.
- Email remains the cornerstone of communication, both personal and professional, even though it isn't technically a social media platform. It's often woven into social media marketing strategies, making it a vital tool in today's digital landscape.
When looking at the big picture, here's how the platforms stacked up in terms of popularity in 2022:
| Platform | Users (approx.) | Key Features ||-------------|-----------------|---------------------------------------|| Facebook | ~3 billion | Advertising powerhouse, strong usage || Messenger | ~62.5 million | Integrated with Facebook, prime chat || Twitter/X | ~586 million | Influential but declining user base || Pinterest | ~537 million | Niche audiences, lifestyle, DIY || LinkedIn | ~420 million+ | Strong growth, professional networking || WhatsApp | Over 2 billion | Global messaging app, part of Meta || Email | Billions of users | Communication core, marketing tool |
The integrated nature of Facebook, Instagram, and WhatsApp within Meta's ecosystem is noteworthy, as is the growing threat from TikTok. Both Twitter's decline in active users and newer platforms' success stories, such as LinkedIn's growth, showcase a shifting social media landscape. The undeniable mobile-first approach taken by platforms like Facebook and Messenger also emphasizes the need to adapt to shifting trends to maintain relevance.
