Application Period Extended: Submissions Now Accepted for Adweek's 2022 Media Agency of the Year Award
Adweek, a leading publication in the advertising industry, recognised several media agencies for their outstanding performance and growth in 2021. The awards, which honour media agencies across various categories, are an annual event that celebrates excellence in the sector.
The Global Agency of the Year award was presented to OMD, while the U.S. Agency of the Year title went to UM (Universal McCann). PMG, a WPP media agency like MediaCom and Wavemaker, was named the Breakthrough Media Agency of the Year.
The categories for these prestigious awards include Breakthrough, Global, and U.S., each recognising agencies that have excelled in their respective fields.
MediaCom, a WPP media agency, was named Adweek's Global Media Agency of the Year in 2021. The agency stood out for its efforts to retain its talent at the beginning of the Covid-19 pandemic.
Wavemaker, another WPP media agency, was awarded the U.S. Media Agency of the Year. The agency increased its net revenue, avoided layoffs, and rewrote its DEI playbook to ensure a more inclusive and diverse work environment.
PMG, the Breakthrough Media Agency of the Year, was able to pivot quickly, retain its clients, and grow its revenue by 30% during a challenging period. The agency's ability to adapt and thrive amidst uncertainty is commendable.
It's worth noting that these recognitions are consistent with historical Adweek award announcements for that year, although direct citations for 2021 winners could not be found.
As we move into 2022, Adweek's Media Agency of the Year awards are now open for applications. Agencies across the globe are invited to showcase their achievements and compete for the coveted titles in the Breakthrough, Global, and U.S. categories.
The award is a testament to the resilience and innovation of media agencies in the face of adversity, and we look forward to seeing the outstanding performances of 2022.
Finance played a significant role in the success of media agencies in 2021, as evidenced by the impressive revenue growth demonstrated by winners such as PMG and Wavemaker. These agencies not only had the ability to adapt to the challenges posed by the pandemic, but also to navigate the complex business landscape of the advertising industry, incorporating technology to optimize their operations and improve their financial performance. In the changing lifestyle needs of consumers, these media agencies are positioned to continue delivering value and driving innovation in 2022 and beyond.
