Apple makes significant strides toward climate targets prior to Earth Day celebration
In a bid to combat the climate crisis and promote sustainable practices, Apple has launched an array of initiatives that cater to various aspects of everyday life.
For those interested in learning more about the climate crisis and exploring ways to take action, the 'Revitalizing Our Home' collection on Apple Podcasts offers a wealth of insightful content.
Last year, Apple's extensive environmental efforts avoided more than 28 million metric tons of carbon, a significant stride towards a greener future.
Apple is also partnering with the World Wildlife Fund (WWF) on a Nature-Based Solutions (NbS) Origination Platform. The aim is to scale up, align, and mobilize investments for high-quality nature-based solutions, marking a collaborative effort to preserve and restore our planet's ecosystems.
In the realm of fashion, Apple has curated an Earth Day collection titled 'How It's Easy to Be Stylish and Sustainable' on the App Store. This collection features apps like eBay, Good On You, and Drest, which champion secondhand shopping experiences and ethical fashion.
Apple's commitment to sustainability extends to its product line as well. The MacBook Air with M2 has seen a 38% reduction in emissions, while the Apple Watch Series 8's climate impact has been reduced by 26%, largely due to the use of renewable and recycled materials.
In addition, Apple Fitness+ offers themed workouts and a new meditation reflecting on the planet's resilience through the seasons. Users can earn a limited-edition award for Earth Day by completing any workout of 30 minutes or more.
Apple is also making strides in the realm of blue carbon, partnering to develop a certified methodology for blue carbon in China. This refers to the carbon dioxide stored in oceans and coastal ecosystems like mangrove forests.
Apple Books will feature new and popular books and audiobooks that explore environmental issues and actions customers can take to do their part.
The company is also offering exclusive Today at Apple programming, including activities for kids, sessions on the power of recycled plastic, and conversations curated by Indigenous artist Tomás Karmelo Amaya and the Native Wellness Institute's Shalene Joseph.
Apple is partnering with Conservation International to support leadership in Afro-descendant communities in Latin America for economic opportunities addressing climate and biodiversity crises.
Apple News will feature a special curated collection that celebrates natural wonders, explores climate science, service, and solutions, and highlights the remarkable people and communities fighting for a greener world.
Apple Music will showcase exclusive nature-inspired content, with new music and soundscapes from Apple TV+, including a 'Mixtape for Mother Earth' takeover with Extrapolations talent Ben Harper.
Apple's comprehensive carbon footprint has decreased by over 45% since 2015, even as the company's revenue has grown by over 68%. The company is also supporting local organizations promoting environmental justice for their communities in various locations worldwide.
Apple has introduced a new Apple Trade In landing page for customers in the U.S., the U.K., and Canada to estimate the value of a trade-in device.
On the Apple TV app, viewers can explore collections inspired by the mantra 'The Future Is Up to Us,' showcasing individuals and communities who are committed to fighting climate change through innovative, everyday actions.
Finally, Apple has announced progress toward its goal of making every product carbon neutral by 2030. On Earth Day, Apple TV+ is celebrating with a slate of new and award-winning programming, including the mission-driven series Jane, Big Beasts, and a family-friendly Sago Mini Friends special.
Apple's initiatives demonstrate a comprehensive approach to addressing the climate crisis, offering solutions that span across various aspects of life and business.
Read also:
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- China is, unlike the United States, embracing technological progress rather than attempting to restrict it.
- Collaboration announced between Ather Energy and the Department for Promotion of Industry and Internal Trade (DPIIT) for the enhancement of electric vehicle (EV) production and the advancement of the clean mobility environment.
