Android App Review Period Expected to Increase by Unknown Developers Due to Google's Policies
Feeling the Crunch? Google Tightens Android App Review Process
The rise in app rejections on Google Play Store has got malicious app developers scrambling to hide their malware better. In response, Google has announced it will now take extra time (not weeks) to review apps from developers new to their platform.
Google's statement reads,
"We're adding more time (days, not weeks) to review apps from developers yet to make an impact with us."
Last year, Google tightened the screws on the app review process by imposing stricter guidelines for SMS and Call Log permissions for apps, leading to a plunge of 98% in apps with access to sensitive user data.
This extended review process is aimed at battling the escalating flood of malicious apps slipping through the cracks.
Developers, fret not! While Google's updated review process might feel daunting, it's a common, if not longer, affair compared to the App Store. Only about 50% of apps get reviewed within 24 hours on the App Store, with the rest getting reviewed within 48 hours.
Google has promised developers more open communication, detailed explanations about evaluations and appeals, and human intervention in the process. Developers facing blocked accounts can file an immediate appeal that will be reviewed by a human.
For users, it's good to see Google constant improvements and revamps in the Google Play Store, which, let's face it, has been a mist-filled forest of questionable apps in the past.
Image Source: PCMag.com
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Additional Insights:
- Advancements in Android Development Tools: Google continues to refine Android development tools like Android studio, employing AI-powered features such as Gemini. The improvements stimulate app quality and cut development time, likely resulting in better app submissions.
- Google TV Ratings & Reviews: Google has expanded the In-App Ratings and Reviews API to Google TV, enabling developers to collect user feedback directly on the platform. This feature aids app quality by offering developers with more in-depth feedback.
- Google System Updates: Regular Google system updates bolster security, reliability, and features across Android devices. These updates, in turn, contribute to a more secure and stable environment for app functionality, indirectly improving the app review process.
- Ongoing Improvements: While these enhancements don't directly tackle malicious app submissions, AI-driven development tools and user feedback mechanisms foster a more robust app ecosystem by encouraging developers to produce high-quality apps.
Technology plays a crucial role in the ongoing enhancement of the app review process on Google Play Store. Google's upgraded review system utilizes AI-powered features in Android Studio, like Gemini, to advance app quality and reduce development time, leading to improved app submissions.
