Andrew Webley Discusses Smarter Web's Bitcoin Breakthrough and CNBC Highlight
In an ambitious move, The Smarter Web Company, a UK-based digital solutions provider, has set its sights on Bitcoin, positioning the cryptocurrency as a central pillar of its financial and treasury strategy. This strategy, formally launched in April 2025, aims to integrate Bitcoin into the company's operations and financial structure, reflecting a belief in Bitcoin's integral role in the global financial system's evolution.
As part of this strategy, the company has been actively accumulating Bitcoin. In June 2025, it secured £29.3 million to bolster its Bitcoin treasury, acquiring roughly 347 BTC. Following this, an additional investment of £17.97 million was made, resulting in the purchase of 230.05 more Bitcoin, bringing the total treasury holdings to about 773.58 BTC. The company has raised over $56 million for its Bitcoin strategy and currently holds more than 773 BTC.
The Smarter Web Company's Bitcoin strategy extends beyond accumulation. The company has also integrated Bitcoin into its business model, accepting Bitcoin payments since 2023. Going public on the Aquis Stock Exchange Growth Market in April 2025 has enabled the company to raise additional capital and increase retail investor participation, supporting its broader financial and expansion plans.
The company's strategy seems to be focused on strengthening its position within the UK and potentially wider European markets. While specific detailed milestones for geographic market expansion beyond the UK are not explicitly mentioned, the company's UK public listing and strategic positioning suggest growth ambitions within the UK and likely broader European fintech and digital services markets.
In a recent development, Andrew Webley, CEO of The Smarter Web Company, announced a dual listing of the company's shares in Frankfurt under the ticker 3M8.F. This move is expected to deepen liquidity around the company's Bitcoin-heavy strategy and make it easier for European investors to access Smarter Web. Further European marketing may follow the Frankfurt debut.
The company has also launched an analytics page that tracks its Bitcoin treasury in real time, providing transparency to investors. Analysts suggest additional share listings or debt raises could finance the last quarter of coin purchases as the company inches closer to its 1,000 BTC target. As of Tuesday, The Smarter Web Company's Bitcoin treasury reached 773.58 BTC, which is approximately 75% of its initial 1,000-coin goal.
Despite the renewed volatility in the crypto markets, corporate adopters like The Smarter Web Company are pressing on. Andrew Webley argues that the Bitcoin reserve gives shareholders "digital gold with operating leverage," while shielding cash from inflation risk. Webley faced his toughest grilling yet on CNBC London, where the focus was on whether public companies belong in the crypto arena. However, it seems that Webley left a lasting impression, with the host reportedly seeing more potential in holding Bitcoin after the chat.
In conclusion, The Smarter Web Company's comprehensive, Bitcoin-centered financial strategy integrated with innovative web and AI solutions positions it as a key player in merging digital asset adoption with European market growth aspirations over the next decade.
The Smarter Web Company's recent announcement of a dual listing in Frankfurt aims to increase liquidity around its Bitcoin-heavy strategy, making it easier for European investors to access the company. Additionally, the company's extensive Bitcoin strategy extends beyond accumulation, as it has integrated Bitcoin into its business model, accepting Bitcoin payments since 2023.
