Amazon's New AI-Powered Seller Assistant Boosts U.S. Merchants' Business
Amazon has bolstered its Seller Assistant tool with advanced AI capabilities, offering U.S. merchants a suite of new features at no extra cost. The enhanced tool, now powered by agentic AI, is set to roll out globally in 2025.
The upgraded Seller Assistant helps merchants navigate complex tasks. It manages product safety regulations, customer service metrics, and compliance issues, ensuring sellers stay on top of crucial aspects of their business.
The tool's conversational chat feature generates custom ad concepts, optimizing product distribution for faster delivery speeds. It also identifies potential compliance issues, monitoring inventory levels, and analyzing demand patterns. Moreover, it suggests price markdowns, new product categories, marketing strategies, and potential market entries, providing sellers with valuable insights to grow their businesses.
Amazon has a history of leveraging AI to improve its services. In 2023, it introduced an AI-powered product description tool to enhance product listings. It has also used AI to make Alexa more conversational and personalized. The new Seller Assistant tool builds on these advancements, offering sellers a comprehensive, AI-driven solution.
The enhanced Seller Assistant, now equipped with agentic AI, is currently available to U.S. merchants. Amazon plans to expand its reach globally over the coming months in 2025, with other countries gaining access progressively after the U.S. launch. This upgrade underscores Amazon's commitment to using AI to empower and support its sellers.
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