Alum Highlight: Adrian Mason - Transitioning from a Music Business Student to a Tech Business Owner
In the bustling world of entertainment, a new player is making waves – UniteVerse, an innovative platform co-founded by Adrian Mason, a graduate of a prestigious school that offers degrees and short courses in various fields, including music production, DJing, and sound engineering.
Based in London, LA, Ibiza, and online, the school's curriculum has equipped many individuals with the skills needed to excel in their respective industries. For Adrian Mason, the Artist Management module proved particularly useful in his work.
UniteVerse, a SaaS product developed by Mason, is redefining venue experiences by leveraging technology to create immersive, interactive, and engaging environments for event attendees. However, the specifics of its features or technology are yet to be fully detailed.
As the Co-Founder & CEO of UniteVerse, Mason leads a transformative two-tier platform that supports consumers, businesses, musicians, and brands. UniteVerse integrates seamlessly with CRMs and marketing tools, automating campaigns and synchronising reservations. It equips venue owners with valuable insights driven by real-time data, helping them uncover key trends and make informed, data-driven decisions to boost revenue and customer satisfaction.
The platform's AI-powered chat interface allows businesses to engage directly with people, fostering a sense of community. The UniteVerse app encourages users to share real-time feedback, helping companies enhance customer experiences while ensuring venues are safer, more accessible, and inclusive.
At its core, UniteVerse is a community-focused platform with diversity, equality, and inclusion at its heart. Adrian Mason, a 50-year-old entrepreneur who moved to London 14 years ago from Guernsey, is an advocate for charity, gender, racial, and socio-economic equality. His eclectic taste in music is reflected in the artists he manages, including Thomas Irwin, a graduate of the school's BA (Hons) Music Production & DJ Performance.
Mason met Thomas Irwin during his studies at the school, and today, he manages some exciting up-and-coming artists. The idea for UniteVerse came to Mason after attending a panel talk in Ibiza in April 2022.
Registration is available to access free courses, plugins, projects, samples, and tutorials provided by the school's team. The school has earned a prestigious Gold rating in the Teaching Excellence Framework (TEF), placing it among the best institutions.
In a world where technology continues to revolutionise the way we experience entertainment, UniteVerse stands as a beacon of innovation, transforming venue discovery and experiences for the better.
- Adrian Mason, with a background in finance and entrepreneurship, leverages technology to revolutionize the business of entertainment through UniteVerse, a SaaS product that redefines venue experiences.
- As a committed advocate for diversity and inclusion, Adrian Mason, the CEO of UniteVerse, integrates technology into the platform to empower businesses, fostering a community-centered approach in the entertainment industry.
