Alstone Transforms Narrative in Cladding through Kartik Aaryan's Iconic Soliloquy in Recent TV Commercial
Alstone Launches Television Campaign Featuring Bollywood Star Kartik Aaryan
Alstone, a leading manufacturer of premium exterior soluteions, has unveiled a new television commercial (TVC) featuring Bollywood superstar Kartik Aaryan. The campaign, titled "Think Cladding, Think Alstone," aims to establish the company as a leader in innovative and durable solutions.
The TVC's narrative broadens Alstone's appeal beyond the professional construction sector, positioning the brand as a solution for creating beautiful and elegant homes. Kartik Aaryan delivers a captivating monologue in the TVC, praising Alstone's cladding for its classy, premium, stylish finish and exceptional durability.
Alstone's commitment to innovation extends beyond its products to its marketing strategy. The company has two state-of-the-art manufacturing plants in Dehradun, Uttarakhand, and Kotputli, Rajasthan. Its manufacturing process includes its own coating line for product quality and swift services.
The TVC's tagline, "Think Cladding, Think Alstone," is part of a larger marketing strategy aimed at driving significant growth in the top-of-mind recall and awareness about Alstone's innovative, aesthetically appealing solutions. The launch of the TVC will be supported by a robust 360-degree marketing campaign across digital, print, and out-of-home advertising channels.
Alstone specializes in a range of premium exterior solutions, including Fire Retardant Composite Panels (FRCP), Metal-based HPL (High-Pressure Laminates), Aluminium Honeycomb Panel, Metal Louvres, and Zinc Composite Panel (ZCP) in association with VMZINC, France. The company's solution is presented as a product that not only protects and beautifies a building but also enhances the spaces where life's most cherished moments unfold.
The campaign is designed to introduce Alstone as the ultimate solution for creating beautiful and elegant homes, appealing to a broad audience. Alstone has been a manufacturer of solutions for the past two decades, and its reputation for quality and innovation continues to grow. The company's commitment to excellence is evident in every aspect of its operations, from product development to marketing strategy.
Read also:
- Indian Oil Corporation's Panipat Refinery secures India's inaugural ISCC CORSIA accreditation for Sustainable Aviation Fuel production
- Ford Bets on an Affordable Electric Pickup Revolution with a $30,000 Design
- Rapid Charging Stations for Electric Vehicles Avoiding Grid Overload
- TikTok's Artificial Intelligence Regulation Approach Meets Stiff Opposition from German Trade Union
