All eleven notable marketing companies based in Singapore you should be aware of
In the bustling city-state of Singapore, successful businesses are embracing digital marketing strategies to engage with their digitally savvy consumers. Here's a closer look at the key strategies being adopted in 2025.
Digital Advertising Dominance
Singaporean SMEs are heavily investing in digital advertising, with a significant portion of their budgets allocated to Google Search ads, Meta platforms (Facebook, Instagram), YouTube, TikTok, and programmatic advertising. This shift in consumer behavior, where 89% of Singaporeans are active internet users and 83% engage daily on social media, is driving this trend [1][4].
Search Engine Marketing (SEM) and SEO
Online search ads are the most utilized digital ad format, with businesses optimizing for intent-driven search queries to capture product research and purchase intent [4]. For SEO, video SEO is especially critical in Singapore, given the dominance of mobile consumption and platforms like YouTube and TikTok driving product discovery. Techniques include keyword-rich video titles, captions, transcripts, and structured data to improve search rankings [3].
Social Media Marketing
Social media ads account for a major part of digital ad spend, with brands using social media for engagement and retargeting, leveraging high daily platform usage rates [4].
Ad Tech and Automation
Companies are increasingly applying advanced advertising technology platforms, incorporating AI, automation, identity solutions, and privacy-compliant measurement tools to optimize campaign performance efficiently [2].
These approaches are underpinned by Singapore’s strong digital infrastructure, supportive government policies like the Smart Nation initiative, and an ecosystem fostering innovation and regional leadership in digital growth [5].
Key Players in Singapore's Digital Marketing Landscape
Several companies are making a mark in Singapore's digital marketing landscape. Revinate, based in California and Singapore, offers services such as email marketing, guest text messaging, guest feedback, and reservation sales for the hospitality industry. Smartly, an artificial intelligence-powered platform for streamlining creation and optimization of high-performing ad campaigns, has operations in multiple locations around the world, including Singapore.
TMS, a creative agency, tech provider, and strategic consultancy based in Chicago and Singapore, is another notable player. Kaliber, a "hybrid" agency based in Singapore and Jakarta, where creatives are in-house and the agency handles digital channels and strategy, is also making a significant impact.
InMobi, a mobile app marketing and monetization company headquartered in Bengaluru, India, with additional offices across Asia, is another key player in the digital marketing scene. HEPMIL Media Group, which focuses on marketing campaigns targeting Millennials, offering services like influencer marketing, social media, and content creation, is also based in Singapore.
All of these companies are currently hiring, with numerous job openings available, reflecting the growing demand for digital marketing expertise in Singapore.
In summary, top digital marketing strategies in Singapore integrate highly targeted digital ads, robust SEO including video, dynamic social media engagement, and cutting-edge ad technology adoption to capture and convert the digital-first consumer market effectively. This multi-channel digital focus aligns with the evolving consumption habits and technology landscape in Singapore today [1][3][4][2][5].
All successful businesses in Singapore, leveraging the digital-first consumer market, invest a significant portion of their budgets in digital advertising, incorporating platforms like Google Search ads, Meta platforms, YouTube, TikTok, and programmatic advertising, while also focusing on Search Engine Marketing (SEM) and SEO strategies, including video SEO due to the mobile consumption dominance. Technology and automation are crucial in campaign optimization, with AI, identity solutions, and privacy-compliant measurement tools being employed.
Notable companies in Singapore's digital marketing landscape, such as California and Singapore-based Revinate, artificial intelligence-powered Smartly, Chicago and Singapore-based TMS, Jakarta and Singapore-based Kaliber, India-headquartered InMobi, and Singapore-based HEPMIL Media Group, are continuously expanding their teams, showcasing the growing demand for digital marketing expertise in Singapore.
