AI-Backed Financials Unveil New Wellness Service
Financial wellness firm Addition Wealth has unveiled a new B2B financial wellness platform designed for enterprises, aiming to provide personalized financial wellness experiences at scale. The platform, showcased at the platformFall 2024 in New York, is an AI-powered, fully customizable solution that combines expert human guidance, AI-powered personalization, and intelligent financial tools.
The platform's hybrid approach to financial wellness, which leverages both human experts and digital tools, resources, and content, offers a stronger foundation than either an all-human or all-digital approach alone. This hybrid strategy aims to increase financial well-being by providing dynamic, tailored guidance aligned with life events, such as planning for retirement, having a baby, or paying off student debt.
Addition Wealth's Founder and CEO, Ana Mahony, announced the launch of the platform on her LinkedIn page, stating that everyone should have access to the tools and support they need to feel confident about their finances. The platform is designed to help businesses provide financial wellness experiences to their employees, supporting them through various financial decision-points such as budgeting, paying down debt, retirement planning, buying a home, and more.
The platform's AI-powered personalization tailors financial guidance to each employee's unique situation and goals by leveraging data and insights. It offers white-label or co-branded deployment options, allowing enterprises to customize the platform’s look and feel. Enterprises can also configure financial wellness experiences based on their unique business objectives, helping deepen relationships with customers or employees.
In addition to AI-powered personalization, the platform includes access to personal finance tools, tailored educational content, interactive courses, and seamless connection to human financial advisors. It also supports integration with various financial products such as student loan assistance, emergency savings, tax filing services, retirement planning, budgeting, debt repayment, home buying, education savings, tax support, and equity compensation.
Enterprises can use their own financial products, tools, content, and advisors or take advantage of Addition Wealth’s offerings. The platform is designed for industries like insurance, asset management, retirement firms, private equity, and other financial institutions. It empowers employees to confidently navigate finances with scenario and planning analysis tools and free unlimited access to certified financial advisors.
Addition Wealth's VP of Marketing, Hally Peck, also demonstrated the platform at the platformFall 2024 in New York. The platform is already live with financial institutions in the Fortune 500, and the company is headquartered in New York, having been founded in 2021.
By partnering with organizations with significant distribution, Addition Wealth aims to reach, impact, and improve the lives of millions of individuals, according to Mahony. The platform's goal is to help employees with various financial decision-points such as retirement planning, having a baby, or paying off student debt, ultimately increasing financial well-being for all.
[1] Addition Wealth. (n.d.). About Us. Retrieved from https://additionwealth.com/about
[2] Addition Wealth. (n.d.). Addition Wealth Launches B2B Financial Wellness Platform for Enterprises. Retrieved from https://additionwealth.com/press-releases/addition-wealth-launches-b2b-financial-wellness-platform-for-enterprises
[3] Addition Wealth. (n.d.). Our Partners. Retrieved from https://additionwealth.com/partners
[4] Addition Wealth. (n.d.). Our Team. Retrieved from https://additionwealth.com/team
- The new B2B financial wellness platform by Addition Wealth, announced at platformFall 2024 in New York, combines artificial intelligence, personal finance tools, and expert human guidance to offer a tailored approach to personal-finance and business wellness, aiming to improve financial well-being for employees across various industries.
- By integrating with various financial products, the AI-powered platform from Addition Wealth offers comprehensive support in areas such as budgeting, retirement planning, higher education savings, student loan assistance, and home buying, among others, creating a single digital solution for enterprises to empower their employees with financial knowledge and resources.
