Advertising firm Brave Bison seals agreement in acquisition of Centaur Media's division, investing £20 million.

Advertising firm Brave Bison seals agreement in acquisition of Centaur Media's division, investing £20 million.

💥 Brave Bison's Acquisition Spree Extends with a £19M Deal! 💥

Looks like London-based, Rupert Murdoch and Lord Ashcroft-backed digital marketing powerhouse Brave Bison is on a roll! According to our insiders, Brave Bison is set to acquire MiniMBA, an e-learning and professional training business serving marketing and tech professionals. This hot deal, potentially announced as early as tomorrow, will come with a price tag of nearly £20 million.

This move will mark the beginning of a Centaur Media breakup, as Brave Bion's acquisition sets the stage for Centaur's division-wise split. Centaur Media also owns The Lawyer, and last year, it received an aborted takeover approach from Waterland, a private equity firm.

MiniMBA, founded by marketing guru Professor Mark Ritson, boasts some heavy-hitting clients like Amex, Carlsberg, Google, Nestle, and Tesco, and has taught over 50,000 individuals since 2016. The division generated around £11 million in revenue last year and is profitable.

This acquisition will create a new division for Brave Bison, further expanding its digital marketing, fan engagement, and influencer marketing empire. Professor Ritson is expected to inject some cash into the deal and become one of Brave Bison's significant shareholders.

This deal follows just weeks after Rupert Murdoch's News Corporation took a stake in Brave Bison by merging their influencer marketing divisions. The Green brothers, who run Brave Bison, have been on a shopping spree this year, with Lord Ashcroft and entrepreneur Luke Johnson among their leading shareholders.

In recent transactions, Brave Bison has acquired The Fifth and Engage Digital. The Green brothers have revitalized Brave Bison since taking the reigns in 2020, with notable acquisitions including SocialChain, the agency of podcaster and entrepreneur Steven Bartlett.

At today's market close, Brave Bison had a market capitalization of around £33 million.b

Both Brave Bison and Centaur Media declined to comment on the pending deal. Stay tuned for more updates on this breaking story!

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1. The acquisition of MiniMBA by Brave Bison, a digital marketing powerhouse backed by Rupert Murdoch and Lord Ashcroft, is expected to cost nearly £20 million, potentially marking the beginning of a Centaur Media breakup.
2. MiniMBA, an e-learning and professional training business serving marketing and tech professionals, has taught over 50,000 individuals since 2016 and boasts heavy-hitting clients like Amex, Google, Nestle, and Tesco.
3. This deal will create a new division for Brave Bison, further expanding its digital marketing, fan engagement, and influencer marketing empire, with Professor Ritson expected to inject cash into the deal and become a significant shareholder.
4. The acquisition follows a shopping spree by Brave Bison this year, including the merger of influencer marketing divisions with Rupert Murdoch's News Corporation and the acquisition of The Fifth and Engage Digital.

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