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Rewe's Click-and-Collect Service Expands, Offering Convenience and Time-Saving Benefits
Rewe, a leading German supermarket chain, is planning to further expand its popular click-and-collect service. This service, which allows customers to order groceries online and pick them up at a Rewe store, is already available in over half of Rewe's 3,800 stores.
The service has been well-received, with Rewe expecting to process around six million orders by 2025. Clemens Bauer, Director of E-Commerce at Rewe, has highlighted the service's benefits, stating that it saves families between one to two hours per shopping trip.
The convenience of the click-and-collect service extends beyond time-saving. It provides flexibility in grocery collection, helping families better manage their schedules. Additionally, the service offers access to savings and loyalty rewards through the REWE app, which can be advantageous for family budgets.
The service also makes shopping more convenient and efficient, reducing the need to bring children to the store or navigate crowded aisles. This is particularly beneficial for families, as it helps them avoid supermarket navigation.
The popularity of the service is reflected in the numbers reported by Rewe. The service attracts nearly one in five new customers, indicating its appeal to a wide audience.
Rewe recently opened its 2,000th click-and-collect service in Dormagen, North Rhine-Westphalia, marking a significant milestone in the service's growth. While the exact markets the service will explore in its expansion are not specified, it is clear that this is an opportunity for Rewe stores to participate in the e-grocery market growth.
The service's expansion is not limited to North Rhine-Westphalia. Customers can expect their groceries to be ready for pickup within a few hours after online ordering, providing a convenient and time-saving shopping experience.
In collaboration with Rewe store employees, the service is exploring new markets, ensuring a smooth transition and continued high-quality service for customers. As the service continues to grow, it is poised to revolutionise the way families shop for groceries, making it more efficient, convenient, and cost-effective.
[1] For more information about the digital app ecosystem and savings opportunities, visit the REWE app.
The expansion of Rewe's click-and-collect service is poised to revolutionize the lifestyle of families, offering a more efficient and convenient grocery shopping experience. Furthermore, the service, integrated with the REWE app, provides access to savings and loyalty rewards, contributing to family budget management.
