A$AP Rocky Takes Ray-Ban Iconic Designs and Infuses Them with a Futuristic Urban Aesthetic
Ray-Ban Unveils Next Generation Collection Ultra Wrap Sunglasses
Ray-Ban, a renowned name in the eyewear industry, has recently introduced the Next Generation Collection Ultra Wrap sunglasses. The collection, released in July 2025, features modern, stylish wraparound frames made from lightweight nylon material, offering both durability and comfort.
The collection's key features include a variety of solid and mirrored lenses, such as Ultra Black, Light Grey Mirror Blue, Brown Mirror Gold, and Green Mirror Silver. These lenses provide enhanced glare reduction and add a touch of style. The frames are available in multiple colours, including black, blue, and white, to match different variants.
The Ultra Wrap models in the Next Generation Collection are each limited, though the edition size hasn't been specified. The collection, in partnership with A$AP Rocky, consists of three models: the Ultra Wrap 001, 002, and 003.
The Ultra Wrap 001 sunglasses stand out with their unique design, unlike anything traditionally seen in the sunglasses industry. They feature a continuous lens structure that eliminates the typical bridge, creating an almost mask-like aesthetic. The Ultra Wrap 001 sunglasses contour naturally to facial geometry and are available in four colourways.
The Ultra Wrap 002, on the other hand, maintains a separate lens structure rather than a single shield. It has a taller shield lens and pronounced block temples, creating the most intense silhouette of the trio. The design resembles Oakley's performance shades.
The Ultra Wrap 003 maintains separate lenses, providing better visual definition and potentially more flattering proportions for a wider range of face shapes. The temple design ensures a secure and comfortable fit without relying solely on nose bridge pressure, reminiscent of Oakley's design ethos.
Each pair from the Next Generation Collection comes housed in a rigid plexiglass cube. The collection is available now on Ray-Ban's website, with pricing between $874 and $901. Despite the unique designs, the Ultra Wrap 001 sunglasses, in comparison to the other models, still push the boundaries of traditional Ray-Ban design without abandoning its ethos entirely.
The Ultra Wrap 002 is the most aggressive design in the collection, offering a futuristic yet familiar look. The Ultra Wrap 003, while not as bold as the others, still offers a design that resembles Oakley's performance shades.
The Next Generation Collection modernizes the classic Ray-Ban appeal with next-generation materials and finishes, catering to consumers seeking both performance and style in their eyewear.
The Next Generation Collection Ultra Wrap sunglasses by Ray-Ban, a blend of fashion and beauty, offers a lifestyle update with modern designs and technology. The collection, available in July 2025, presents a partnership with A$AP Rocky, featuring three models: the Ultra Wrap 001, 002, and 003. The unique design of the Ultra Wrap 001 and its resemblance to Oakley's performance shades in the Ultra Wrap 003, also available in the collection, showcase Ray-Ban's venture into entertainment and technology, enhancing the brand's traditional appeal.
