43% of Chemical Customers Would Boost Purchases by 10% if Needs Fully Met
A recent survey reveals that 43% of chemical customers would increase their purchases by at least 10% if their needs were fully met. Moreover, 36% would pay a premium of at least 5% for products and services that perfectly match their requirements.
The report, conducted by an unidentified entity, highlights the enduring importance of product performance. This aspect remains the top customer need, reflecting its critical role in the chemical industry.
Looking ahead to 2025, the top three customer needs are predicted to be product performance, informed delivery, and quality technical support. This suggests a shift in focus, with customers valuing not just the product itself but also the reliability and support that comes with it.
The findings underscore the importance of meeting customer needs fully to drive sales and potentially increase profit margins. As we approach 2025, chemical companies should prioritise product performance, informed delivery, and robust technical support to stay competitive and satisfy their customers.
