2025 Shark Awards Highlights: Return on Investment, Artificial Intelligence, and Purpose-Driven Storytelling at the Forefront
The ET Shark Awards 2025 is set to recognise the best in marketing and branding, with a focus on innovative, ROI-driven, and customer-centric campaigns within the Indian market. The grand awards ceremony is scheduled for July 4, 2025, at the Grand Hyatt, BKC, Mumbai.
The awards process involves several key stages, with PwC India playing a crucial role as the Knowledge Partner. The nomination phase requires campaigns that have been created, published, and promoted between 1st March 2024 and 30th April 2025. Each entry should demonstrate a deep understanding of customer needs and showcase innovative and personalised experience delivery.
Campaigns are judged on their Objective, Innovative Solution, Execution and Implementation Strategy, Return on Investment (ROI), and Measurable Impact. Entries are accepted only after the requisite entry fee payment.
PwC India conducts meticulous due diligence on all entries to shortlist them for the next round. The shortlisted entries undergo a three-city jury evaluation process. The initial evaluation is done by a panel of over 100 Chief Marketing Officers (CMOs), marketing heads, and creative leads from leading Indian brands. The Grand Jury, comprising India's top CEOs, Managing Directors, and founders, conducts the final evaluation, chaired by Suresh Narayanan, Chairman and Managing Director of Nestlé India.
The winners will be announced and celebrated at the grand awards ceremony. The ET Shark Awards 2025 aims to set high standards and credibility in recognising excellence in Indian marketing.
In addition to the awards, the ET Shark Awards offers a mobile application that allows users to access the website on their smartphones, providing real-time updates and the option to save favourite articles. The mobile application is available for download. The website itself provides the latest news and analysis about the industry, with a community of over 2 million industry professionals.
Rumi Ambastha is also part of the Shark Awards. The shortlisted entries for 2025 have been announced, with a focus on purpose-driven storytelling and amplified creativity, emphasised by Gaurav Ramdev and Tejnoor Grover. Maturity hits ROI-centric marketing in the Shark Awards, as the Marketing Officer always heeds consumer hearts.
[1] For more information on the nomination process and entry fees, visit the ET Shark Awards website. [2] The mobile application is available for download on the App Store and Google Play. [3] For more information on the awards ceremony, visit the ET Shark Awards website or contact the organisers directly.
- The ET Shark Awards 2025 is a grand celebration of marketing excellence, focusing on innovative and customer-centric campaigns within the Indian market.
- The awards process involves several key stages, including nomination, judging, and jury evaluation, with PwC India playing a crucial role as the Knowledge Partner.
- Entries for the ET Shark Awards 2025 are accepted only after the requisite entry fee payment and should demonstrate a deep understanding of customer needs and showcase innovative and personalised experience delivery.
- The winners will be announced and celebrated at the grand awards ceremony, which is scheduled for July 4, 2025, at the Grand Hyatt, BKC, Mumbai.
- The ET Shark Awards 2025 offers a mobile application that provides real-time updates, allowing users to access the website on their smartphones and save favourite articles.
- The website itself offers the latest news and analysis about the marketing industry, with a community of over 2 million industry professionals.
